To make room for back to school and fall gear, we're moving all of our inventory at 20% off. That includes all of our brand new LRG, Akademiks, Evisu, Luxirie, and much more. Check out the full selection on Urban Style Direct. Enter the coupon code HEAT during checkout to receive your discount!
Check out this new Schmack gear that just came in, it's bananas!
Click the picture to view the item on USD:
Schmack Mahalo Short
Schmack Tiger Dot Short
Schmack Galactic Sunset Tee
Schmack Ten Hut Tee
View the Entire Schmack Collection on USD!
Check out Complete Technique's line of music-inspired jewelry. Complete Technique is a collaboration of artisans based in New York and Tokyo who are dedicated to creating innovative and stylish jewelry for men and women. Their designs are inspired by turntable cartridges, headphones, cassette tapes, iPods, and more. Check out the intricate detail on these pieces:
Complete Technique also accepts custom requests. Their custom items are crafted from either 14 or 18 carat gold/platinum and feature a mind boggling level of detail. Take a look at some of these examples:
You can purchase Complete Technique jewelry at their online store, or at a variety of retail locations.
Summer is here, and you need sunglasses. SabreVision is here to help.
SaberVision describes their sunglasses as "Classic 50's lines [meets] an 80's mood". This 80's feel is especially evident in "The Crue" and "The Dude" models (pictured below). We're not sure if they block UV rays, but who cares when you look this good?
The Imaginary Foundation describes themselves as "a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination". Considering the fact that the Imaginary Foundation is a streetwear company, this may seem a bit ambitious. However, when you see their collection, you'll be a believer.
Tees and hoodies from The Imaginary Foundation feature beautiful artwork and thought provoking designs. Here are a few of our favorites:
"Blueprint" Hoodie
"See Light" Tee
"Express Yourself" Tee
"Fontology" Tee
Despite being introduced in 2002, the Etnies Plus shoe collection is still relatively obscure. Etnies Plus was originally created as a test bed for new colorways, fabrics, and shoemaking technology. The R&D that Etnies put into it’s Plus line eventually trickles down to their mass-produced shoe lines.
According to the Etnies Plus website, “the etnies plus collection is a truly one-of-a-kind, numbered, limited-edition shoe series.” These hand-made shoes speak for themselves:
Men's Rocksteady Hi by Jon Perello
Women's Plover
Women's Rockwell
One of our staff members recently got his hands on a pair of Greedy Genius kicks, here’s what he had to say:
I recently picked up a pair of Cobalt Blue Greedy Genius sneaks and although the price is a little steep, it was money well spent for a shoe collector such as myself. These shoes are gorgeous and the embroidery is flawless. The royal blue patent leather on the heel and toe gleam from the sidewalk with the baby blue front and side panels to match. The orange laces compliment the baby blue well and create an agreeable color scheme. The Genius’ have a snug fit, similar to a properly fitted Air Force 1, with ample padding throughout. As a result of their superior fit and construction, toe creases haven’t been an issue which is very refreshing.
The shoes come in a sleek black shoe box that slides open and enclosed is a drawstring bag with the Greedy Genius logo etched onto the front. The packaging and presentation is comparable to a pair of Bapes and quite frankly the look and feel of the shoes capture the same prestige. Like Genius’ logo, “Don’t be Misled”, you will definitely won’t be with a pair of these.
I know what you’re thinking. “Great, another streetwear company who makes print hoodies and colorful shoes”. The market is over-saturated with urban clothing companies looking to make a quick buck by recycling the same designs over and over again. However, Greedy Genius isn’t another “me-too” brand. Their shoes and clothing constantly push past anything we’ve seen.
Peep the Greedy Genius Woodstock shoe which features tie-dyed patent leather and custom embroidered details. Don’t worry if the Woodstock shoe is too much for you, Greedy Genius also produces their shoes in less intense colorways, like the blue and red jump off pictured below.
It doesn’t stop with shoes. Greedy Genius also designs tees, hoodies, and denim. Check out their collabo with YOROPIKO (pictured below). At $500, this Limited Edition denim is no joke, so you’d better start saving your lunch money. The bottom line is that Greedy Genius is simply killing it, end of story.
If you’re looking to cop some Greedy Genius, you can use the store locator on the Greedy Genius website. Don’t be suprised if you have a hard time getting your hands on their gear, many of their items are limited to less than 500 copies.
Stay tuned for next week's post when one of our staff members will be reviewing the Greedy Genius Cobalt sneaks!
Although Burton claims to have no idea what anyone would do with the 420 Kit, you’re sure to find some use for it. In fact, since we have a very special holiday on April 20th, there’s no better time to invest in the 420 Kit from Burton. Featuring a removable baggie, lighter sleeve, and elastic hand rolled 'cigarette' loop, the 420 Kit has all you need to hit the trees. The kit’s case is made of a semi-rigid material that’ll protect your valuables, even during the gnarliest bails both on and off the hill.
The Burton 420 Kit is available at Burton.com in a variety of colors ranging from discreet black nylon to flamboyant plaid. At only $19.95, you’ll have enough cash left over to fill it up for your next session. Save the trees!
Don Imus is a bigot and finally the American public and his employer have heard it first hand. Unfortunately, it was at the expense of the Rutgers women's basketball team. The fallout has been tremendous and we want to know what you think the appropriate punishment would be for Mr. Imus. To enter, sign up for a Blogger account (it's free and only takes a minute) and post your ideas in the comments section! The reason you need a Blogger account is so that when we select a the winner we will be able to email you your prize...
The winner will be selected on April 30th and receive an Urban Style Direct coupon good for 25% OFF their next purchase.
Let us know what you think he deserves...don't be afraid to get creative! Check out some of the entries by clicking the "comments" link below.
PS - you may enter as many times as you would like!
In late 2004 Devon Griffith created the urban fashion brand Massive Revolution. Griffith was no light weight as far as fashion was concerned and had previously worked with Ralph Lauren, Polo, Chaps, and Perry Ellis brands. When Griffith created Massive Revolution he didn’t want it to be another poser knocking off Japanese urban wear, or mirror the LRG (Lifted Research Group) look. Griffith describes Massive Revolution gear as “fun, clever, passionate, real and detailed”.
Massive Revolution Bomb Hoody
Massive Revolution Neo Dada Denim
You’ve seen print hoodies, and you’ve seen bright colors, but you’ve never seen anything like Prohibit NYC's hoodies and fits. Prohibit Clothing was established in 2001 by Maki Noguchi. He wanted to fuse Tokyo’s unique style with the flavor of New York’s Downtown Subculture.
Urban Style Direct is proud to announce that we will be carrying items from Schmack Clothing. Schmack features crazy prints, comic-book inspired graphics, and bright colors. Their clothing is definitely different - don't expect the same recycled designs that so many other brands are using! Rumor has it they were started in by two friends in Virginia with only tee shirt designs. Within 6 months they got themselves into all kinds of stores - surf n’ skate shops, boutiques, and “alternative rock n' roll stores”. Within 8 months they were picked up in Japan.
They do sell their gear directly from their website - unfortunately a bunch of their hottest gear is sold out.
With all the print tees and hoodies out there Schmack does a good job staying above the clutter. Checkout the Schmack Galaxy Hoody. Beam me up Scotty! We also got our hands on some of their denim - check the Schmack Ka Neival Jean. The denim looks sharp and features star embroidery on the fifth and back pockets.
Check out USD's selection of Schmack gear here: Shop Smack Now!
Unlike their website, LRG's gear is always hot and up to date. This urban fashion leader continues to impress and their spring 2007 collection is no exception. LRG has done it again with a strong showing in the track jacket department and denim field.
Every season LRG throws a wild item or 2 into their release and this spring its the LRG Antigua Woven Polo. It comes in numerous colors and is very busy.
As always expect full LRG collections at Urban Style Direct like the Infantree Collection that consists of a fit, tee, short and zip up hoody. However, be warned this collection is not for the faint - it is a print collection featuring baby blue.
One area where they did miss their mark was on this Spring Dangerfield Tee. The purple doesn’t look that great and it doesn’t help that it has an interested text plastered across the text in some "less than appealing" text.
Expect Urban Style Direct to be getting the LRG summer shipment in the next 4 to 6 weeks, so check back then OR just sign up for the email newsletter which will definitely feature the new LRG when it arrives.
