Greedy Genius pt. 1

I know what you’re thinking. “Great, another streetwear company who makes print hoodies and colorful shoes”. The market is over-saturated with urban clothing companies looking to make a quick buck by recycling the same designs over and over again. However, Greedy Genius isn’t another “me-too” brand. Their shoes and clothing constantly push past anything we’ve seen.


Peep the Greedy Genius Woodstock shoe which features tie-dyed patent leather and custom embroidered details. Don’t worry if the Woodstock shoe is too much for you, Greedy Genius also produces their shoes in less intense colorways, like the blue and red jump off pictured below.

It doesn’t stop with shoes. Greedy Genius also designs tees, hoodies, and denim. Check out their collabo with YOROPIKO (pictured below). At $500, this Limited Edition denim is no joke, so you’d better start saving your lunch money. The bottom line is that Greedy Genius is simply killing it, end of story.


If you’re looking to cop some Greedy Genius, you can use the store locator on the Greedy Genius website. Don’t be suprised if you have a hard time getting your hands on their gear, many of their items are limited to less than 500 copies.

Stay tuned for next week's post when one of our staff members will be reviewing the Greedy Genius Cobalt sneaks!

Burton 420 Kit

Although Burton claims to have no idea what anyone would do with the 420 Kit, you’re sure to find some use for it. In fact, since we have a very special holiday on April 20th, there’s no better time to invest in the 420 Kit from Burton. Featuring a removable baggie, lighter sleeve, and elastic hand rolled 'cigarette' loop, the 420 Kit has all you need to hit the trees. The kit’s case is made of a semi-rigid material that’ll protect your valuables, even during the gnarliest bails both on and off the hill.

The Burton 420 Kit is available at Burton.com in a variety of colors ranging from discreet black nylon to flamboyant plaid. At only $19.95, you’ll have enough cash left over to fill it up for your next session. Save the trees!

Contest: Punish Imus...Get a Prize!

Don Imus is a bigot and finally the American public and his employer have heard it first hand. Unfortunately, it was at the expense of the Rutgers women's basketball team. The fallout has been tremendous and we want to know what you think the appropriate punishment would be for Mr. Imus. To enter, sign up for a Blogger account (it's free and only takes a minute) and post your ideas in the comments section! The reason you need a Blogger account is so that when we select a the winner we will be able to email you your prize...

The winner will be selected on April 30th and receive an Urban Style Direct coupon good for 25% OFF their next purchase.

Let us know what you think he deserves...don't be afraid to get creative! Check out some of the entries by clicking the "comments" link below.

PS - you may enter as many times as you would like!

Massive Revolution Clothing

In late 2004 Devon Griffith created the urban fashion brand Massive Revolution. Griffith was no light weight as far as fashion was concerned and had previously worked with Ralph Lauren, Polo, Chaps, and Perry Ellis brands. When Griffith created Massive Revolution he didn’t want it to be another poser knocking off Japanese urban wear, or mirror the LRG (Lifted Research Group) look. Griffith describes Massive Revolution gear as “fun, clever, passionate, real and detailed”.

Massive Revolution Bomb Hoody

We recently received our Massive Revolution’s spring 2007 collection at Urban Style Direct, and it looks sharp. They’re not re-inventing urban fashion, but they are definitely raising the bar, especially with pieces like the Bomb Hoody and the matching Neo Dada Denim.

Massive Revolution Neo Dada Denim

Massive Revolution is set to continue its upward trend and has already been featured on the cover of DNR Fashion News, a leading mens fashion publication. As you browse the Massive Revolution collection we have on Urban Style Direct (we got their hottest pieces) you'll notice that their spring lines head in one of two directions. Several pieces have a 'medieval' themed graphics on them like swords and coats of arms and then there are other pieces that feature bright colors and super busy graphics, like the Bomb Hoody. Start a Fashion Revolution in your wardrobe and get up on Massive Revolution.

Prohibit NYC

You’ve seen print hoodies, and you’ve seen bright colors, but you’ve never seen anything like Prohibit NYC's hoodies and fits. Prohibit Clothing was established in 2001 by Maki Noguchi. He wanted to fuse Tokyo’s unique style with the flavor of New York’s Downtown Subculture.

Prohibit NYC Fits

Prohibit NYC has collaborated with the likes of heavy hitters like LRG and Mos Def to create elaborate denim, hoodies, and hats. Prohibit’s collaboration with LRG created the “Dream Jeans”, which were shipped in a traditional Japanese “bento box”. Don’t be suprised if you’ve never seen them - the limited release consisted of only 500 pairs. Prohibit’s attention to detail is king - their garments possess the same handmade feel that you’re used to from companies like LRG, Live Mechanics, and Five Pointz.

You can view Prohibit's entire collection on their website.

Prohibit/LRG "Dream Jeans"