The Imaginary Foundation

The Imaginary Foundation describes themselves as "a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination". Considering the fact that the Imaginary Foundation is a streetwear company, this may seem a bit ambitious. However, when you see their collection, you'll be a believer.

Tees and hoodies from The Imaginary Foundation feature beautiful artwork and thought provoking designs. Here are a few of our favorites:

"Blueprint" Hoodie

"See Light" Tee

"Express Yourself" Tee

"Fontology" Tee

The Imaginary Foundation recently released new designs, view the entire collection here. If you'd rather check their gear out in person, check the store locater.

Etnies Plus

Despite being introduced in 2002, the Etnies Plus shoe collection is still relatively obscure. Etnies Plus was originally created as a test bed for new colorways, fabrics, and shoemaking technology. The R&D that Etnies put into it’s Plus line eventually trickles down to their mass-produced shoe lines.

According to the Etnies Plus website, “the etnies plus collection is a truly one-of-a-kind, numbered, limited-edition shoe series.” These hand-made shoes speak for themselves:

Men's Rocksteady Hi by Jon Perello


Women's Plover

Women's Rockwell

You can purchase the Etnies Plus collection online from CaliRoots, or at a variety of brick-and-mortar stores (for a list, click here).

Red Monkey Designs

Red Monkey Designs may not be a household name, but they’ve come a long way since they started in an L.A. garage over 10 years ago. Red Monkey specializes in hand-crafted leather accessories such as belts, watches, guitars straps, cuffs, vests, and more. According to their website, Red Monkey products are inspired by “...the rugged, lived-in character of vintage western wear and classic American motorcycle leathers”.

Each one of Red Monkey’s products are hand made as well as made to order. Their products are available in a multitude of colors and finishes, if you’re willing to play the price.

Red Monkey gear is the real deal. All of their products exude a gritty “rock and roll” type feel. In fact, famous rockers such as Kerry King (of Slayer), Zakk Wilde (Black Label Society), and KISS. However, this doesn’t mean you can’t incorporate some Red Monkey products into your urban wardrobe. Red Monkey has designed accessories for people such as Beck, Gwen Stefani, Jennifer Lopez, Madonna, Justin Timberlake, Sheryl Crow, U2, and more. If you’re looking to change things up and stand out from your peers, look no further than Red Monkey Designs.


You can purchase Red Monkey products direct from their website or at a growing number of retailers. Inquiries about custom products can be made here.

Greedy Genius pt. 2: Cobalt Shoe Review

One of our staff members recently got his hands on a pair of Greedy Genius kicks, here’s what he had to say:

I recently picked up a pair of Cobalt Blue Greedy Genius sneaks and although the price is a little steep, it was money well spent for a shoe collector such as myself. These shoes are gorgeous and the embroidery is flawless. The royal blue patent leather on the heel and toe gleam from the sidewalk with the baby blue front and side panels to match. The orange laces compliment the baby blue well and create an agreeable color scheme. The Genius’ have a snug fit, similar to a properly fitted Air Force 1, with ample padding throughout. As a result of their superior fit and construction, toe creases haven’t been an issue which is very refreshing.

The shoes come in a sleek black shoe box that slides open and enclosed is a drawstring bag with the Greedy Genius logo etched onto the front. The packaging and presentation is comparable to a pair of Bapes and quite frankly the look and feel of the shoes capture the same prestige. Like Genius’ logo, “Don’t be Misled”, you will definitely won’t be with a pair of these.